Alachua County Farmers' Market

Alachua County Farmers' Market traces part of its start to funding from Alachua County, and that public-local connection still fits a market built around direct sales from Florida producers. Founded in 1972, it began in a downtown parking lot at University Avenue and Main Street, later spent decades at the county-owned pavilion off 441 and 34th, and moved to San Felasco Tech City in January 2026. The throughline is consistent: a Saturday market in Gainesville focused on growers and producers selling their own goods rather than a resale mix.

Why it matters locally

Founded in 1972, this market was created to give Florida agricultural producers a place to sell directly to the public so they can generate sustainable income from farming. Its stated mission centers on direct producer-to-shopper exchange, and the market describes itself as a "growers only" market, meaning vendors sell what they have grown, raised, or produced from the primary ingredient.

That focus is unusually concrete in practice. The market’s own rules tie plant sales to Nursery Registration through the Division of Plants and Industry, showing that producer standards extend beyond a slogan into how vendors participate. A vendor review also points to the same emphasis, describing a market with local producers and weekly sales of pasture-raised beef and lamb.

What you'll find there

The defining feature here is not a long public vendor roster but the market’s producer-only standard: goods are expected to come from the people selling them, whether grown, raised, or produced from the primary ingredient. Visitor notes and market materials point to a mix that includes farm products, prepared foods, and mobile food service within the market grounds.

• -Fruitful Earth Farms brings pasture-raised beef and lamb to the market each week.
• -Sista Marie Private Events was identified by a visitor as a vendor offering crumble cakes and other desserts, including a blueberry crumble cake.
• -Food trucks and mobile food vendors are welcomed in the Concession Area.

The market is open to customers every Saturday, rain or shine, from 8:30 AM to 12:00 noon.

Know before you go

No dogs is the clearest planning detail for this market, so leave pets at home. Since January 2026, the market has been held at San Felasco Tech City rather than its longtime site off 441 and 34th, an important update for anyone returning after earlier visits. The address is 5920 NW 13th Street, and the market notes that it is conveniently located on U.S. Route 441.

Parking should be straightforward at the current site, with ample parking on both sides of the facility. Restrooms are available, and until permanent restrooms are built later in 2026, Daft Cow Brewery opens at 9am and allows use of its facilities. On Saturday mornings, the Information Booth is the place for in-person payments to the market manager.

Payments & SNAP

SNAP/EBT is accepted at the market, and the market also notes that certain farmers and vendors take WIC vouchers. WIC/Eldercare Farmers Market Nutrition Program coupons can be used for locally grown, fresh Florida fruits and vegetables from April 1 to July 31. The site points shoppers to the Florida Department of Agriculture for more information on those coupon programs.