San Mateo @ 25th Ave. Certified Farmers' Market

San Mateo @ 25th Ave. Certified Farmers' Market sits within PCFMA, a nonprofit founded in 1988 with a mission to support California farmers and communities through farmers' markets serving the Bay Area. That mission gives this market a clear frame: a seasonal neighborhood stop at 25th Ave. and Hacienda St. where certified farm sales, food access programs, and producer-focused storytelling all show up in the same place. The result is a market defined less by extras than by direct connections to California growers and the programs that help more households bring fresh food home.

Why it matters locally

PCFMA's stated mission is to support California farmers and communities, and this market is one expression of that work in San Mateo. The "certified" designation matters here because a county Agricultural Commissioner certifies the farms selling at PCFMA markets, tying the market to direct farm sales rather than anonymous resale. That local connection becomes more concrete through growers such as the Andreotti family, which has cultivated produce in Half Moon Bay for nearly 100 years.

Food access is also part of the market's local role. PCFMA markets accept CalFresh/EBT for fresh fruits and vegetables with Market Match, and PCFMA also highlights advocacy around the California Nutrition Incentive Program that supports those incentives. In practice, that means this market links San Mateo shoppers with California farm products while making those purchases more reachable for households using nutrition benefits.

What you'll find there

The mix here reads as produce-first with a few distinct specialty makers that add range without obscuring the agricultural core. Several featured vendors also appear in PCFMA videos and recipe content, so the market's offerings are documented through the farms and foods themselves rather than generic category labels.

• -Andreotti Farms brings fresh, sustainable produce from a family farm in Half Moon Bay.
• -Find goat and cow's milk cheeses from Stepladder Ranch & Creamery, a family farm in Cambria.
• -Pick up Oliver's Microgreens Slaw, a prepared slaw centered on microgreens.

PCFMA's related features add more context to what you may see at the stands, including an EAT video on the Andreotti family farm, a tour of Stepladder Ranch, and a recipe feature for Oliver's Microgreens Slaw.

Know before you go

No dogs are allowed, which is the clearest visit detail to plan around before heading to 25th Ave. and Hacienda St.. Restrooms are not available on site, so longer market outings may require a separate stop before or after shopping. The market operates seasonally from May through October rather than year-round, which makes timing important if you're building it into a regular routine.

This is a certified farmers' market, and PCFMA notes that certified farms are approved by a county Agricultural Commissioner. PCFMA also distinguishes non-agricultural sellers and food trucks as separately regulated by the Department of Environmental Health, a useful reminder that the market's core identity is farm-direct shopping. Payment methods are clearly posted, which helps when you're splitting purchases between standard payment and benefit cards.

Payments & SNAP

CalFresh/EBT is accepted at PCFMA farmers' markets for fresh fruits and vegetables, and Market Match is used there to help stretch those purchases further. PCFMA also highlights WIC-FMNP alongside EBT and Market Match in its food-access messaging, reinforcing that affordability is a central part of how these markets operate.