Southwest Virginia Farmers' Market

Southwest Virginia Farmers' Market connects directly to CarrollCountyVA.gov, which places it within the county’s own public-facing network rather than as a stand-alone seasonal stop. In Hillsville, that county-scale frame fits the setting: the market sits at 497 Farmers Market Drive, just off I-77 Exit 14 and less than a quarter mile off US 58, giving it an easy pull-off for shoppers coming through Carroll County. The site also ties into the Southwest Virginia Farmers Market Fairgrounds, where agricultural programming extends beyond routine shopping days. That combination of highway access, fairgrounds space, and county-linked operations gives this market a distinctly regional footprint.

Why it matters locally

The Southwest Virginia Farmers Market Fairgrounds hosts the Carroll County Agricultural Fair each year in late August on the wholesale gated side, so the market grounds also serve as a recurring county agriculture venue. The market’s links to the Virginia Department of Agriculture and Consumer Services, Virginia Grown, Virginia Farm Bureau, and Virginia’s Finest place it inside a broader state agriculture network while still anchoring activity in Hillsville.

Its local role also shows up in practical distribution. The market notes that some local growers sell directly to Food City and other food chains, pointing to a connection between area farms and everyday grocery channels rather than only direct-to-consumer sales. Programming tied to the Virginia Pumpkin Growers Association and the Virginia Division for the Aging further suggests the site supports both crop-specific agricultural activity and public benefit access.

What you'll find there

This market’s published emphasis leans less on individual stall-by-stall promotion and more on the organizations, farm programs, and agricultural uses connected to the site. What stands out here is the range of institutions and events attached to the grounds.

• -Connect with county-level market administration through CarrollCountyVA.gov.
• -Find agricultural market reporting and trade-oriented information through Market News.
• -Look for marketing support connections through Marketing Services – VDACS.
• -See grower ties to Virginia Grown and Virginia’s Finest programs.
• -Note the site’s relationship to the Virginia Pumpkin Growers Association.

The grounds also host the Carroll County Agricultural Fair in late August, and past postings include a Pumpkin Festival, senior coupon applications, and equipment training.

Know before you go

No dogs are allowed, which is the clearest rule likely to change a visit plan before you leave home. For drivers, the market is straightforward to reach: the entrance is on the left on Farmers Market Drive, less than a quarter mile off US 58, and just off I-77 Exit 14 at the Galax/Hillsville exit.

The market operates year-round, so it is not limited to a short summer window. Restrooms are not listed on-site, which matters if you are building the stop into a longer drive through the area. The market also publishes a direct phone number and county email contact, reinforcing its county-linked setup in Hillsville. Because the fairgrounds host the Carroll County Agricultural Fair on the wholesale gated side in late August, traffic patterns or site use may differ around that event period.

Payments & SNAP

SNAP/EBT is accepted at the Southwest Virginia Farmers' Market, an important detail for shoppers planning to use nutrition benefits. The market’s visitor details also indicate that payment methods are clearly identified, which helps set expectations before you reach the sales area. Senior coupon applications have appeared in the market’s posted programming as well, pointing to an additional connection with food-access efforts.