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Farmers Market
Rochester, New York
28
Brighton Farmers' Market centers its mission on supporting local farmers, especially those using sustainable practices, while also offering FreshConnect bonus dollars for shoppers using SNAP benefits. In Rochester, that mission takes the form of a weekly, producer-only market sponsored by the Town of Brighton and shaped around direct sales from farms and small-scale food producers. The Sunday market moves through a summer season from late April to late November, with the 2026 outdoor run set at the Golisano Institute for Business & Entrepreneurship parking lot on Sawgrass Drive.
The producer-only model is a defining local detail here: Brighton Farmers' Market is organized so shoppers buy from farmers and producers themselves rather than resellers. Its mission is explicitly tied to supporting local farmers, with particular emphasis on growers using sustainable practices and on promoting a strong local, sustainable food system. Vendor recruitment reinforces that focus by giving priority to local small-scale farmers who use organic or sustainable practices, while also welcoming producers applying sustainable methods in their operations. The market is sponsored and directed by the Town of Brighton, which gives the market a civic role alongside its food access work. Cornell's entomology program is also named as a collaborator on an Integrated Pest Management plan.
The mix leans heavily toward cooking ingredients and prepared foods you can carry straight into the week: salad greens, eggs, meats, mushrooms, cheeses, breads, pies, and preserves appear across the lineup. Several vendors also bring distinctive pantry items and household-use products that widen the market beyond produce alone.
The biggest planning detail is that the market uses different locations by season: summer 2026 runs in the parking lot of the Golisano Institute for Business & Entrepreneurship at 150 Sawgrass Drive, while winter 2026-27 is listed at Brighton High School parking lot, 1150 South Winton Road, with the market also referencing the Farmers Market Barn at 1435 Westfall Road for that winter season. Dogs are not allowed. The market states that it is committed to being a welcoming place for people of all abilities. A listed vendor count of 28 suggests a moderate-size Sunday stop rather than a quick produce stand.
SNAP/EBT is accepted at Brighton Farmers' Market. Shoppers using SNAP benefits also receive a bonus $2 FreshConnect Check to purchase eligible market products. The market indicates that payment information is clearly communicated, which helps when you're planning a larger grocery run across produce, meats, breads, and prepared foods.
SNAP/EBT customers can purchase market tokens and may receive FreshConnect bonus checks.
April – November
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