Dag Hammarskjold Plaza Greenmarket

1 / 4Photo: www.grownyc.org

GrowNYC’s Greenmarket network brings fresh, local farm products to New York City through producer-only standards, meaning vendors sell what they grow, raise, catch, bake, or produce themselves. At the market, shoppers can use SNAP EBT by swiping their card at the market information tent to receive wooden tokens for purchases. The market also supports additional nutrition benefit currencies such as Health Bucks, FMNP checks, FreshConnect coupons, and Greenmarket Bucks (with details provided by GrowNYC). Produce availability varies by season, and GrowNYC provides an educational “what’s in season” resource to help shoppers plan meals around regional harvests. Overall, the experience is centered on direct-from-farm shopping and accessible payment options for fresh fruits and vegetables.