Visalia Farmers Market- Sears Saturday Market

The Visalia Farmers Market operates with support tied to the California Department of Food and Agriculture, which awarded a grant to match Senior and WIC Farmers’ Market Nutrition Program vouchers. That partnership sits alongside a market that presents itself as part of Visalia’s Central Valley food system, offering locally grown produce and handmade products seasonally available year round. For shoppers, the draw is practical as much as scenic: this is a market built around farm goods, handmade items, and multiple nutrition benefit programs in one place.

Why it matters locally

Visalia Farmers Market says it celebrates the Central Valley’s agricultural history and supports the local food system by giving the public access to a wide selection of locally grown produce and handmade products. That local emphasis is reinforced by its vendor structure: certified farmers selling agricultural products must hold a Producer’s Certificate issued through the Agricultural Commissioner’s Office.

The market also ties food access directly to local shopping. It participates in the CalFresh EBT project in Tulare County, and its farmers offer CalFresh/EBT-eligible locally produced agricultural products including fresh and dried fruits and vegetables and olive oil. Added support through CDFA grant funding for Senior and WIC FMNP voucher matching connects public benefits to purchases made at the market itself.

What you'll find there

The strongest through-line here is farm product backed by market rules for certified growers, with handmade goods also part of the mix. The market’s own nutrition-program materials also name several specific food categories shoppers can expect to see.

• -Browse locally grown produce sold through the market’s certified farmer category.
• -Find handmade products alongside farm goods during the market year.
• -Look for fresh fruits and vegetables among CalFresh/EBT-eligible agricultural products.
• -Pick up dried fruits and vegetables listed as eligible items sold by market farmers.
• -Shop for olive oil included in the market’s CalFresh/EBT-eligible product examples.

Community programming appears regularly, with listings that include the Arts Consortium, Book Exchange, Poetry Readings, Master Gardeners, Tulare County Library, and Sequoia Community Corps.

Know before you go

No dogs is the clearest rule to plan around. Payment flexibility is broad, with the market accepting cash, debit cards, and credit cards alongside CalFresh, WIC, Market Match, and senior FMNP benefits.

Vendor setup also has some structure behind the scenes. Food vendor applications for the Saturday farmers market are only reviewed twice a year, and food vendors may face a processing fee. Agricultural sellers work under the certified farmer framework, while food permits reference requirements from the Tulare County Health Department. If you are comparing Visalia market locations, note that the main year-round market is identified as being under the solar panel parking lot at 2231 W. Main Street, while this Sears Saturday listing carries a Mooney Boulevard address.

Payments & SNAP

SNAP shoppers can use CalFresh here, and the market participates in the Tulare County CalFresh EBT project. The market also accepts WIC, P-EBT, Market Match, Senior FMNP, cash, debit cards, and credit cards. CalFresh assistance is referenced through the Golden State Advantage EBT card, and Market Match is described as California’s healthy food incentive program matching CalFresh and WIC benefits.