Willow Glen Farmers' Market

Willow Glen Farmers' Market is part of the Urban Village Farmers' Market Association, whose stated mission ties its markets to families, schools, environmental causes, and health and nutrition accessibility. In San Jose, that mission lands on the Willow Glen schedule, one of 10 market locations operated by the association across the greater Bay Area. The market is identified as a Saturday market in the Willow Glen lineup. A market manager is assigned specifically to Willow Glen, with Brooke listed for this location. The market is also connected to a larger operating team that includes founder Ron Pardini, Director of Operations Andrea Boca, and Director of Communications Bianca Pardini.

Why it matters locally

Willow Glen Farmers' Market sits inside an organization that frames food access as part of its work, not an add-on. Urban Village Farmers' Market Association links its mission to families, schools, environmental causes, and health and nutrition accessibility. That emphasis carries through the programs referenced for UVFM markets, including EBT, SNAP, CalFresh, WIC, and Veggie Rx. Willow Glen is also specifically noted as accepting Beet Bucks. The association describes serving California's greater Bay Area since 1997. Its board structure includes roles identified as farmer, mobile food, artist, and community member, which points to a market organization shaped by several parts of the food system rather than a single retail interest.

Know before you go

No dogs is the clearest policy to plan around before arriving. The rule is tied to California Department Of Health language stating that pets are strictly forbidden in food facilities, including farmers' markets and grocery stores. Restrooms are not available, so this is not the place to count on an on-site stop once you are there. Payment methods are marked as clear for visitors, and the market's broader organization references EBT, SNAP, CalFresh, WIC, and Veggie Rx among its nutrition assistance programs. Willow Glen is specifically identified as accepting Beet Bucks as well. The market is listed at Willow Glen Elementary on Lincoln Avenue in San Jose. A separate visitor fact lists 1165 Lincoln Ave. for the market address, so Lincoln Avenue is the constant anchor for finding it in Willow Glen.