Alum Rock Village Farmers' Market

Alum Rock Village Farmers' Market is part of PCFMA, a nonprofit founded in 1988 with a mission to support California farmers and communities through farmers' markets serving the diverse Bay Area. In San Jose, that mission lands in a weekly Sunday market at 57 North White Road, where the emphasis stays on farm-direct food and practical grocery shopping. The market runs year-round, giving East San Jose shoppers a regular place to buy produce and specialty foods in one stop. SNAP/EBT acceptance adds another layer of day-to-day usefulness for households stretching a food budget.

Why it matters locally

PCFMA's stated mission is to support both California farmers and communities, and Alum Rock Village Farmers' Market sits directly inside that model. In practice, that means a San Jose neighborhood market connected to a broader operator that manages more than 30 farmers' markets while keeping the focus on regional farm sales and food access programs.

The local value here is concrete. Shoppers can buy produce from the Andreotti family, whose farm has cultivated fresh, sustainable produce in Half Moon Bay for nearly 100 years. They can also find products from Stepladder Ranch & Creamery, a family farm in Cambria producing goat and cow's milk cheeses while also growing citrus and raising heritage pigs. That mix ties East San Jose directly to California growers and makers rather than to anonymous distribution channels.

What you'll find there

The mix here leans toward farm produce with a few specialty items that change up a standard market bag. Even from a short vendor roster, the through-line is clear: fresh fruits and vegetables first, then cheese, citrus, meat, and prepared slaw from California producers.

• -Shop Andreotti Farms for fresh, sustainable produce grown by a family farm in Half Moon Bay.
• -Pick up Stepladder Ranch & Creamery goat and cow's milk cheeses, along with citrus and heritage pork from its Cambria farm.
• -Try Oliver's Microgreens Slaw for a light, fresh, piquant prepared slaw.

Know before you go

No dogs are allowed, which may affect how you plan a Sunday stop if you're combining errands or walking the neighborhood with a pet. The market is held at 57 North White Road in San Jose and runs as a morning market, so the window is focused rather than all-day. Restrooms are not available on site, another small but useful planning detail if you're shopping with children or making this one stop among several.

This is a year-round Sunday market, which makes it easier to build into a weekly routine instead of treating it as a short seasonal run. Payment methods are clearly identified at the market, helping visitors sort out purchases quickly once they arrive.

Payments & SNAP

SNAP/EBT is accepted at Alum Rock Village Farmers' Market. PCFMA markets also use Market Match, a program that doubles the budget for fresh fruits and vegetables and provides up to an additional $15 per farmers' market visit when using CalFresh/EBT. PCFMA also highlights WIC-FMNP alongside EBT and Market Match as part of its affordability programs.